by SFIC Institute
The Challenge
Expanding overseas involves complex market dynamics, unfamiliar regulations, and navigating cultural differences. Many businesses struggle to find the right partners and establish a solid local presence.
At Momentum, We Open Doors to Global Markets.
How We Can Help
Our Services
THIS IS ALEX.
Alex is the founder of Tech&Go, a Singapore-based tech startup looking to expand into the Thai market.
ALEX HAS A GOAL.
I want to expand Tech&Go overseas to Thailand!
MARKET RESEARCH
Assess customer demand & competition | Study cultural, economic & regulatory factors
Laying the Foundation
THIS IS HOW WE HELP.
AVAILABLE GRANTS
Streamlining Operations
LOGISTICS SUPPORT
Shipping, warehousing & supply chain setup | Cost & efficiency optimisation
Preparing for Expansion
MANPOWER (REDESIGN, RESKILLING & OUTSOURCING)
Upskilling for international expansion | Job redesign | Salary support
Tech&Go
Local
Tech&Go
International
More Details
Overseas Market Promotion
Overseas Marketing and PR Activities
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Covers third-party costs for launching marketing or PR campaigns overseas.
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Overseas Physical and Virtual Trade Fairs​
Supportable Costs:
Physical Fairs
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Booth rental & design (up to 36 sqm)
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Speaking slots
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Marketing/publicity materials
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Please note: If no support is provided for marketing/publicity
collaterals or applied for speaking slot, applicant do not have to
submit proof of completion at claims stage.
​Virtual Fairs
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Virtual booth access
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Webinars/conferences
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Speaking slots
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Post-event analytics
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Business matchmaking
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Marketing materials
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Extras:
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Product sample logistics are covered
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No need to submit proof for speaking slots or marketing materials if not applying for them
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Note:
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Must promote Singapore-based offerings
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No support for general brand awareness unrelated to market entry
More Details
Overseas Business Development
Identification of Potential Overseas Partners
Covers third-party costs to find B2B partners like:
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Licensees/franchisees
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Agents/distributors
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JV partners
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Cross-border logistics partners
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Overseas Marketing Presence (OMP)​
Supports:
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Salary of 1 full-time BD staff in the target market
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Office rental (only if BD staff is hired too)
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Conditions:
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BD staff must be permanent, not temp or remote
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Must be stationed overseas for full project duration
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Can’t have started BD work before application
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No dual roles (e.g., BD + ops manager)
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Foreign staff support is capped at 30%
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No overlap with In-market BD support in the same market
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In-market Business Development
Covers third-party BD services like:
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Hiring or prepping local BD staff
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Reaching new business leads
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Market entry strategy advice
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Note
Can’t apply for this and OMP for the same market at the same time
More Details
Overseas Market
Set-up
Market Entry
Covers third-party costs for entering a new market, including:
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IP registration (incl. prior art search, exams)
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Entity setup (incorporation, legal checks, licenses, bank account)
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Legal document translation
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Tax consultancy/implementation
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Import/export licenses
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Drafting first set of key agreements (franchise, JV, etc.)
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Trade Credit Insurance (TCI)
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FTA and Trade Compliance Consultancy
Supports third-party consultancy/legal costs for:
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Identifying FTA opportunities
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Trade & customs compliance assessments
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Handling export controls, sanctions, customs rulings
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Setting up internal systems/SOPs for FTA/trade compliance
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Note:
Sales in that market must not have exceeded $100,000 in any of the preceding 3 years.
Testimonials
Don't Just Take Our Word For It,
Let's Hear From Our Clients.
Business Expansion Leader
Expanding overseas was a complex process, but with expert guidance on corporate structuring and employment laws, we navigated it seamlessly. The consultant’s market knowledge ensured a smooth and legally compliant transition, setting us up for long-term success.
Wilson Ong
Framework Building Services
Strategic Growth Planner
We were initially sceptical about hiring a consultant, but their structured approach proved invaluable. Their expertise in expansion strategies helped refine our business model, set measurable goals, and implement effective changes.
Jocelyn Tan
Asia Properties
Access Singapore’s Key Funding Programmes for Your Business Needs
More Details On Our Supporting Grants
ESG Market Readiness Assistance Grant (MRA)
Helping Businesses Venture into New Markets
About the Grant
Administered by Enterprise Singapore (ESG), the MRA Grant supports companies expanding into new overseas markets by defraying costs related to market promotion, business development, and setup.
Who It’s For
Open to Singapore-registered businesses with at least 30% local equity, annual sales not exceeding S$100 million, or employment size not exceeding 200 employees.
How We Help
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Eligibility Assessment: Determine your company's qualification for the MRA Grant.
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Application Preparation: Assist in compiling necessary documentation and crafting compelling proposals.'​
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Activity Planning: Identify and plan eligible activities under the grant's three pillars:
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Overseas Market Promotion: Marketing and PR activities, capped at S$20,000.​
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Overseas Business Development: Business matching and market research, capped at S$50,000.​
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Overseas Market Setup: Establishment of overseas presence, capped at S$30,000.
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Compliance Guidance: Ensure adherence to grant guidelines and timelines.
SUSTAINABILITY
TECHNOLOGY
DESIGN &
BRANDING
MANPOWER
